James Setright – Q&A
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With James Setright, Sales & Lettings Manager, Waterbridge Estates
020 7487 1355
waterbridgeestates.com
James, how long have you been in the property industry?
Since graduating from university.
What areas of London have you worked in?
I have been fortunate enough to work in a wide variety of areas throughout London and sometimes even further afield. However, I have the most experience and knowledge in Westminster and in Kensington & Chelsea, where I was born and raised.
What’s the most impressive property you’ve dealt with?
A tough question for any property lover… however, for sheer ‘wow factor’, for a property that ticks every box and for a property that is more than just a trophy: there is a newly built house on Mayfair’s South Street that is something really special.Its highlights include: an entire floor dedicated to the master suite (with his and her’s bathrooms), an incredible media room, a gallery style living area, a substantial elevator, a glass bridge and 5,600sq ft (520sq m) of further splendour! And all this in the middle of prime Mayfair! And a new build! When I first saw this property I was completely captivated, as while it blends in perfectly to South Street’s incredible atmosphere and heritage, its bold elegance also makes it stand out from the rest.
What are the classic mistakes vendors make when trying to sell their property?
One of the core challenges a vendor faces when selling their property is striking a profitable balance between settling for less and asking for too much. In order to strike a healthy balance and achieve your goals as a vendor, you simply must have an excellent relationship with your agent. While vendors should feel free to communicate on their terms, I would think that the majority of hurdles a vendor faces in achieving success can be avoided if vendor and agent work well together and communicate.
Therefore I feel that not having the right kind of relationship with an agent is possibly the most significant mistake vendors make when selling.
What’s the best thing about being an estate agent?
Working with a variety of incredible people and properties every day.
What three tips would you give someone looking to become an estate agent?
i. Have a passion for property and know your area(s).
ii. Be good at listening and understanding people’s differing desires, needs and aspirations.
iii. Be calm, approachable and honest.
What advice do you give families when buying?
As everyone’s perfect home is different I advise families to create an informal list of things that they absolutely need, things that they would like and things that (perhaps most importantly) they would like to avoid.
However, overall I would advise:
• Location is the most important factor for a family moving. Learning and experiencing an area thoroughly is essential.
• The devil is in the detail, make sure to check everything! The last thing a family wants, is to move into a new place and find they have to install a completely new plumbing system, for example.
• Find a good agent and build a relationship to help you search. Nothing can really better the invaluable market knowledge and advice of a trusted agent.
What should a property investor know about today’s market?
The current UK property market is rife with opportunity. On the whole, in the capital, investors should expect exposure to capital appreciation, with house prices continuing to rise throughout London. While outside London, rental yields are what investors should be looking for.
However, whether an investor is looking to achieve a good yield or a good rate of appreciation, location is the most important factor. With the increasing popularity of central London to businesses and institutions, more people than
ever are living and working in prime-central London. This will cause property prices to continue rising in areas near to central business districts. Also popular commuter areas throughout London and its outskirts will also see greater than average appreciation.
Has the market changed much in the last five to ten years?
The UK market has not been as aggressive as the London market, but there have been huge changes over that time. Higher prices, new properties, new areas and new people have evolved and emerged to change the landscape of the UK property market. The market now is far more diverse and has inflated considerably over the past five-ten years. If it was not true ten years ago, it is certainly true now, that London has become one of the – if not the – most valuable and sought after residences in the world.
Why would you recommend your agency?
Waterbridge Estates are able to provide a very personalised, specific and concentrated service to their clients as we have the advantage of being a smaller boutique institution.
Favourite city?
London.
Favourite holiday destination?
The Mediterranean is always a good bet.
Favourite art gallery?
The Tate Modern.
Favourite restaurant?
Too many to choose from in London but the bar and restaurant at 190 Queen’s Gate is a great spot.
Favourite pub?
The Queen’s Arms.
Favourite book?
Evelyn Waugh’s Decline and Fall.
Favourite gadget?
My Smartphone.
Favourite Park?
Kensington Gardens.
Finally, James, what’s your guilty pleasure?
Playing poker while listening to Abba’s greatest hits…
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